A breakdown of visual effects from DEADPOOL BY Atomic Fiction

“Deadpool” marks the beginning of a new era for superhero films, and one sequence in particular was key to setting the tone. This is an in-depth VFX breakdown reel showcasing the behind-the-scenes efforts by the Atomic Fiction team. The work involved creating computer generated characters, vehicles, and an entire urban environment, for the thrilling car chase that kicks off this new franchise! Special thanks to Tim Miller, Jonathan Rothbart, our friends at Blur, and 20th Century Fox for the opportunity to contribute to these sequences. Music Credit: Deadpool (Original Motion Picture Soundtrack) © 2016 Twentieth Century Fox Film Corporation. All rights reserved. X-Men Characters and Likenesses TM & © 2016 Marvel Characters, Inc. All rights reserved.

How To Win An Election

The race for the White House is getting pretty heated and as we've been getting closer to knowing who our future president will be, I've been watching to see which candidates are doing the better job of telling stories to sell their ideas.

In this short documentary from the New York Times, political strategist Mark McKinnon shares how candidates for president win their elections. 

If we look at the current election, the frontrunners, in general, are staying ahead by playing on people's fears and emotions. They tell stories about threats from terrorism, inequality for minorities, and how financial troubles have impacted the middle class. These narratives, whether true or false, give the American public something they can relate to because they're all human stories. We can all empathize with our fellow Americans and when a candidate claims they want to help those people they make themselves the hero of their own story. 

Storytelling is a powerful tool - no matter what you're selling.