How To Win An Election / by Dale Goldberg

The race for the White House is getting pretty heated and as we've been getting closer to knowing who our future president will be, I've been watching to see which candidates are doing the better job of telling stories to sell their ideas.

In this short documentary from the New York Times, political strategist Mark McKinnon shares how candidates for president win their elections. 

If we look at the current election, the frontrunners, in general, are staying ahead by playing on people's fears and emotions. They tell stories about threats from terrorism, inequality for minorities, and how financial troubles have impacted the middle class. These narratives, whether true or false, give the American public something they can relate to because they're all human stories. We can all empathize with our fellow Americans and when a candidate claims they want to help those people they make themselves the hero of their own story. 

Storytelling is a powerful tool - no matter what you're selling.